Student Readiness Insight Paper

InDesign + Illustrator + Photoshop

Optimist Hall Brochure

InDesign + Illustrator + Photoshop

Inspired by the fun and whimsical brand, I focused on making a brochure that didn't feel like one to the viewer. Since this 120+ year old renovated textile mill is one of a kind, I wanted to make the brochure feel like a life and style magazine. I did this by using bold sections of pattern, patches of color, and icons to focus on selling the culture and atmosphere of the building first, and the office space second.

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