Inspired by the success of the Forever Groundbreaking deck (below), I was asked to create a universal design version for the Charlotte market to be used in a marketing campaign with the Charlotte Business Journal. With this prompt in mind, I focused on incorporating interactivity and engaging imagery to catch the eye of a wide range of viewers. This piece was shared nationally through the CBJ website and an email campaign used to capture contacts.
Tasked with educating a national audience, this prospecting tool was used bring awareness to the Raleigh-Durham market as well as the 1 million+ s.f. mixed use development, Hub RTP. The most important goal was to draw attention and interest to the area with high-level insight and statistics while making the lifestyle and experience of the region the focal point.
This exert of a sample pitch highlights an example of large form document design with extensive content and pages. For this type of designing, I focus on consistency from page to page with layout, text hierarchy, and colors. This is key for all pitches ensuring maximum engagement and comprehension for the target client we are selling to.
